Safaroff Lab
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SAFAROFF AI
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Since 2025, we have collaborated with Qala Insurance, one of the leading insurance companies in Azerbaijan, providing a variety of insurance solutions for both individual and corporate clients.
Project
The project’s design and development focused on clear presentation of services, fast user flow, and a premium visual experience. The platform should strengthen the corporate image while enabling users to easily access insurance products.
What did we do?
This digital solution for Qala Insurance provides users with fast, convenient, and intuitive access to insurance services through a modern UI/UX approach. The project’s main goal is to visually reinforce the brand’s credibility, simplify service presentation, and increase user conversion.
As a result of these improvements, application completion rates increased, the number of abandoned forms decreased, and user engagement from mobile devices rose. The simple structure and optimized application flow have significantly enhanced the overall user experience.
As a result of these improvements, application completion rates increased, the number of abandoned forms decreased, and user engagement from mobile devices rose. The simple structure and optimized application flow have significantly enhanced the overall user experience.
Since the insurance sector is emotionally built around “risk” and “security,” the main UX strategy focused on establishing a sense of trust in the user from the first seconds. Insurance products are technical and complex, so users can quickly become overwhelmed when making selections. Therefore, products are presented not as a classic “long text catalog,” but as visual cards organized by category with brief descriptions.
Key CTA elements such as “Get Online,” “Apply,” and “Pay” were strategically placed throughout the site, with visual focus points at decision-making moments. Service flows were simplified using a minimum-step principle to ensure users could complete processes quickly and comfortably. The applied UX approach focused on converting users from passive visitors into active applicants and service recipients.
The card-based structure, large headings, icon support, and modular sections in the interface helped users understand complex insurance services more easily. Key navigation elements were emphasized in color and size to strategically guide user attention to important points.
The interface’s card-based structure, large headings, icon support, and modular sections helped present complex insurance services in a simpler and more understandable way. Key navigation elements were highlighted in color and size to strategically guide user attention.
During the research phase, we identified that users most often face complex terminology, lengthy processes, and lack of trust on insurance websites. Therefore, the project’s UI and UX structure was built on the principle of a “simplified digital insurance experience,” departing from the classic corporate approach.
Considering the predominance of mobile usage, the platform was developed with a mobile-first approach, and all core features were optimized for fast and convenient use on mobile devices. Additionally, a personal account was created to allow clients to manage their products. Together, the website, account, and mobile app form the Qala ecosystem.
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