Safaroff Lab
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SAFAROFF AI
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Outdoor advertising is a powerful tool, but managing and monitoring campaigns can be challenging. An effective management system is crucial for maximizing visibility and impact. This article explores the importance of these systems, key features to consider, and best practices for optimizing your outdoor advertising efforts. By leveraging real-time data and understanding your audience, you can enhance your advertising strategy and achieve better results.
Project
This platform is a unified management system designed for the planning, management, and measurement of the effectiveness of outdoor advertising campaigns. It structures advertising data through map-based visualization and role-based features, making the decision-making process faster and more accurate.
What did we do?
A multi-level role-based management model was designed for the client, agency, employee, and vendor roles within the project framework. A flexible and functional admin panel was built for the management of advertising locations on the map, distribution of campaign spots, and centralized tracking of reports.
As a result, the system evolved into a functional platform that optimizes marketing processes, accelerates report preparation, and simplifies the monitoring of outdoor advertising campaigns. The solution was built on a scalable UX architecture suitable for long-term use and future mobile applications.
As a result, the system evolved into a functional platform that optimizes marketing processes, accelerates report preparation, and simplifies the monitoring of outdoor advertising campaigns. The solution was built on a scalable UX architecture suitable for long-term use and future mobile applications.
Filters and table structures enabled users to quickly analyze campaigns, while complex data was presented through a step-by-step and logical flow. The panel was designed to support both operational and analytical user scenarios in a balanced manner.
During the UX design, the main focus was to create simple and clear navigation based on user roles. The map-based interface made it easier to visually understand the location and coverage of advertising spaces.
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